From August 24 to September 24, 2010, SanrioTown is boosting the Sanrio Loyalty Points (SLP) multiplier to 5x! This means that during this period you will get five times the normal amount of Loyalty Points each time you use SanrioTown’s free services, which includes blogging, uploading videos, and playing games. To see the full list of services that earn you Loyalty Points, visit this page.

Great news! Hello Kitty Online (HKO) has officially launched in North America and Europe! Fans can now share their undying love for Hello Kitty with the Hello Kitty Online Premium Edition.

What’s more, you can now buy and spend Sanrio Cash Points! Visit the HKO web site and click on Shop to get started! You’ll be able to pick up many exciting things at the game’s item mall.

Hello Kitty Online Premium Edition

For the die-hard HKO fans, Sanrio Digital is offering a collectible Hello Kitty Online Premium Edition available at retailers across the U.S. and Canada. Hello Kitty Online Premium Edition comes in an adorable box dabbed in pink and black. The box includes:

• $15 in Sanrio Cash Points, which can be used to buy premium items in the Item Mall!
  
• Choice of one of four exclusive and adorable pets! Pick a loyal friend to accompany you on your adventures!
  
• Hello Kitty Online game client on DVD
  
• Full-color 82-paged Hello Kitty Online manual!
  
• Hello Kitty Online collector’s postcards.

The Hello Kitty Online Premium Edition is available now at retailers across U.S. and Canada for $19.99, and will be coming soon to Europe! Hello Kitty Online game cards will launch at key retailers beginning in a few weeks’ time.

Read the retail launch press release here.